THE ROLE OF DSPS DEMAND SIDE PLATFORMS IN PERFORMANCE MARKETING

Recognizing First-Touch Vs. Last-Touch AttributionLast-touch acknowledgment models provide all conversion credit report to the final touchpoint an individual involves with before taking a preferred activity. This attribution version can be helpful for gauging the performance of your brand name awareness projects.

Understanding First-Touch Vs. Last-Touch AttributionLast-touch attribution designs give all conversion credit history to the final touchpoint a user involves with before taking a desired activity. This acknowledgment version can be helpful for measuring the efficiency of your brand awareness projects.